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Landshark Performance
"If I have one athlete sign up for an assessment every month, it covers my Output for the year."
Turning Assessments Into a Revenue Stream
"Output provides me and my athletes with value every single day. And it literally pays for itself by charging for assessments."
When Mark Jesse integrated Output into Landshark Performance, his assessment process transformed from a cost center into a profit driver. By charging a fee for a comprehensive one-hour assessment session, Mark discovered that just one assessment monthly covers his entire annual Output subscription. This shift changed how he positioned testing. No longer an overhead expense, but a premium service backed by objective data that justifies its cost to both athletes and parents.
Building a Data-Backed Assessment Battery
"Power and strength are probably the two biggest pieces, and then outside of that, it's how good you can actually play the sport."
Mark's assessment battery reflects his experience developing professional baseball athletes. He sequences testing from range of motion and balance through compound movements and power metrics. Cervical and thoracic rotation, hip internal rotation, overhead squats, countermovement jumps, and rotational med ball throws all reveal movement restrictions, asymmetries, and the power output that predicts both performance and injury risk in baseball athletes.
Creating Buy-In Through Objective Results
"When someone pays for that first session, the buy-in is higher. And that jump to training packages feels smaller than going from zero to $400."
The combination of objective data and clear programming recommendations transforms the assessment experience. After reviewing results with athletes and parents, Mark can immediately onboard them into training with visible proof of where they stand and what they need to improve. This transparency builds confidence in the investment and typically converts assessments into two sessions weekly or unlimited training memberships.
Tracking Progress Throughout the Year
"When I can show a kid that his vertical jump went up three inches over the summer, he freaks out. It drives competition. And accountability."
Mark retests key movements at strategic points. Early off-season, post-school season, and post-summer testing allows athletes and parents to see measurable changes over time. Output makes progress visible. Improved jump height, increased rotational velocity, and resolved asymmetries all demonstrate the value of consistent training. This tangible proof drives both retention and athlete motivation.
Using Data to Guide Daily Training
"I tell my athletes all the time, this data doesn't dictate everything, but it gives us a lens to make better decisions. We're not guessing. We're training based on what you actually need."
Beyond assessment day, Mark uses Output weekly to track countermovement jumps and rotational throws in training sessions. By monitoring these metrics over time, he helps athletes understand how their programming is working and why they're moving better. This data-informed approach keeps athletes engaged and helps them transition from isolated strength work into sport-specific, athletic movement patterns.
Elevating the Professional Experience
"If you don't have any objective data, people start to wonder what they're paying for. Parents want to see numbers. They want to see progress. And Output gives me that right away."
Output transformed Landshark's assessment process from a subjective screening into a professional, tech-enabled service. The sensor adds credibility and clarity to Mark's recommendations, giving parents visible confidence that their investment is backed by real measurement and expertise. For athletes accustomed to generic programming elsewhere, this data-driven approach signals that they're working with a coach who understands their individual needs.
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